The Challenge
Modern therapy formats like gestalt therapy sit at the outer edge of the institutional health space and still carry social skepticism and stigma. For a broad audience the subject quickly feels too radical or too clinical. The core task was to position this modern therapy form as an approachable brand — one that signals credibility without intimidating, and sparks curiosity without provoking.
The Solution
We created a brand world that frames inner work as a journey: the travel agency as a metaphor makes instantly understandable what would otherwise need explaining. Instead of photography, we developed a dedicated illustration style that deliberately offers a projection surface, letting every viewer imagine themselves into it. A calm, inviting tone takes away any clinical or esoteric heaviness.
The Impact
The brand positions modern and alternative therapy formats as a legitimate, accessible experience rather than a taboo. The illustrations carry the story without fixing it in place, opening a space in which even a cautious audience finds itself. A polarising subject became a brand that holds depth and accessibility at the same time.
“I was already getting inquiries from my new branding before we even went live with the website. That’s real alchemy.”
Marion Neumann, Reisebüro
