The Challenge
The heart centre of Prof. Dr. Steffen Glökler is built on a promise that is rare in Swiss healthcare: 60 minutes per consultation, appointments within 48 hours, findings and treatment plan in a single visit. Little of that was visible online. The task: a brand and a digital presence that carry this promise and steer the practice’s growth strategically.
The Solution
We manage the brand as Dein Team: clear, warm-hearted and respectfully direct, on first-name terms, with gold as its leading colour. Six illustrated personas guide content and tone, from the Zurich lawyer to the international patient. On this foundation grew a network of several websites with an editorial hub, more than 50 in-depth articles and a purpose-built review system in which physicians check and sign off every text by name.
The Impact
The brand is now consistent across all domains, from the local Zurich presence to the international one. In May 2026 alone, the content reached over 43,000 impressions in Google search at an average position of 7.6. And in the practice, growth shows where it belongs: with the patients.
“Alchemy Zürich turned our promise into a brand patients feel before they arrive.”
Prof. Dr. Steffen Glökler, Dein Team Zürich
