Content strategy
Positioning, messaging and an editorial plan built around what your buyers actually search for, not what we feel like writing.
Marketing & Communication Bespoke marketing
Bespoke marketing
for selected brands.
Campaigns cannot fix positioning. So marketing stays closed to a small number of Alchemy clients, taken on once the brand underneath is right and we can stand behind everything it promises.
Every site we build is engineered to be found.
Standard on every build
Structured
Schema markup, clean semantics and a sitemap that search engines and AI crawlers can actually read.
Quotable
Written in passages an answer engine can lift whole, because getting cited is the new getting ranked.
Fast
Static pages served from Switzerland. A site nobody waits for is a site nobody reads.
Measured
Scribe tracking from day one, so you can see what the site is doing without a third party watching your visitors.
Since Alchemy Zürich started driving our growth, we have to hustle to keep up.
The new brand lets us partner with much bigger players.
What it includes
Once you are in, we run the whole loop.
Search & AI visibility
Content engineered to rank in Google and to get cited by ChatGPT, Perplexity and AI Overviews, where more of your buyers now start.
Paid campaigns
Meta, Google and LinkedIn, from the creative to the audience to the funnel behind it. We run the whole loop, not just the ad.
Social & founder voice
Posting that sounds like you rather than a brand account, building an audience before the quarter you need one.
Automations & workflows
Lead routing, booking, audience syncing and budget controls that push straight to Google and Meta, wired on our own platform so nobody is rekeying data between tools.
Analytics & attribution
Scribe tracks every touchpoint on your own infrastructure, so you can see which work paid and stop guessing.
Straight answers
What people ask before they commit.
Can we hire you for marketing only?
Usually not. Marketing amplifies whatever the brand is already saying, so pointing a budget at weak positioning just spends it faster. We take marketing work for clients whose brand we built, because that is the only honest way to promise a campaign will land.
Why keep it closed instead of selling it to anyone?
Because our name goes on the work. Running campaigns for a brand we cannot vouch for means asking the market to believe something we do not, and the studio is worth more to us than the retainer.
Do you write the content, or do we?
We write it. You give us the thinking that only you have, usually in one conversation per piece, and we handle research, drafting, editing and publishing. Nothing goes out without your name on it and your sign off.
Is this AI generated content?
We use AI the way a studio uses any tool, for research and drafting speed, and every piece is edited by a human who knows your market. Content that reads like a machine wrote it does not rank and does not convert, so it would defeat the purpose.
Do we have to run paid ads?
No. Paid is one channel and it works best once the brand and content are doing their job, because you are then paying to accelerate something that already converts rather than renting attention you lose the moment you stop.
How do you prove any of it worked?
Scribe, our own analytics layer, tracks touchpoints on your infrastructure rather than through a third party. You see which content, campaign or channel produced an enquiry, and we report against that instead of impressions.
Who owns the work?
You do. The content, the accounts, the audiences and the data are yours, on your infrastructure, and they stay with you if we stop working together.
