The Challenge
Tanner entered a sluggish, bureaucracy-driven Zurich market as a newcomer. The core task was to build immediate trust with site managers without an existing reputation, and to stand out against established large providers who lead with complex regulations rather than efficiency.
The Solution
We built a brand that conveys safety and pace through precise visual language and clear contrasts. Instead of industry clichés, Tanner uses direct, solution-oriented language. The website was developed as a sales tool with a focus on fast contact and clear service structures.
The Impact
Clear positioning established Tanner immediately as a modern, reliable partner on equal footing. The website actively generates leads, while the professional identity makes up for the missing track record and anchors Tanner as a stabilising factor in construction projects.
“With our Alchemy Zürich brand identity we acquired paying customers before our business even launched.”
Simon Tanner, CEO
This mailing generated six-figure orders for Tanner.
This mailing generated six-figure orders for Tanner.
