The Challenge
Karin Muther combines deep somatic knowledge with entrepreneurial experience, but had no vessel that carried both. Content, methods and experiences were scattered without clear shape. The core task was to translate a therapeutically grounded offer into the language of business without losing its depth — and to put Karin as a person visibly at the centre.
The Solution
The True Move Framework emerged as a person-centred brand with a calm, authoritative voice. Three clear paths organised the offer for executives, teams and individuals. The bracket principle translates the methodology typographically and visually, while a colour system of Rum Raisin, Burnt Orange and Moss Green combines warmth, gravitas and a light playfulness. The website with scroll-bound motion embodies what Karin teaches.
The Impact
True Move now stands as a coherent brand between the coaching and executive worlds. Karin speaks to her audience as a peer, without sounding therapeutic or losing somatic substance. The website is not just a business card but a reading experience in which content feels physically present. Many ideas became one clear offer with profile and branding that reflects 100 % Karin.
“Alchemy Zürich’s sensitive approach and clear direction turned my abundance of ideas into a pinpoint-precise brand that is simply 100 % me.”
Karin Muther, Somatic Experience and Leadership Coach
