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Who's behind
your brand.

Strategy, design, and growth.
Everything from one team.

Miriam Beck, Founder & Creative Director of Alchemy Zürich – Branding expert for SMEs in Switzerland

Miriam Beck

Founder & Creative Director

I work with freelancers, founders and SMEs in Switzerland. My clients know their offering is good — but their brand doesn't show it. I change that.

Every project starts with strategy: positioning, audience, message. Only when the foundation is solid does design begin. That's how you get a brand that doesn't need a redo in two years.

You work directly with me. No project managers in between, no handoffs. One point of contact, fast decisions, clear timelines.

Dimitri Surber, Partner for Brand Strategy & Growth at Alchemy Zürich

Dimitri Surber

Partner, Strategy & Growth

Dimitri makes sure your brand doesn't just look good — it gets found. He thinks in numbers, channels, and results. And he doesn't stop until it works.

From search engine optimization to targeted campaigns to strategies that actually bring clients: Dimitri combines analytical sharpness with a sense for what moves the market.

And when he's not working on your brand? He produces Breakcore at breakcore.info.

Violetta Vazhnichaia, Illustrator at Alchemy Zürich – Illustration & visual brand identity

Violetta Vazhnichaia

Illustrator

Violetta is an illustrator and artist. Featured in Arts to Hearts Project as one of the "100 Emerging Artists of 2025", with exhibitions in Singapore and Bangkok.

Her illustrations give brands a face that no template can deliver. Whether visual worlds, iconography, or visual storytelling elements: what Violetta draws stays in your head.

What Our Clients Say

«I didn't have to worry about a thing. Everything just got done.»
Tanner Schadstoffsanierung

Simon Tanner, Tanner Schadstoffsanierung

«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»
Diagnostisches & Therapeutisches Herzzentrum Zürich

Prof. Dr. Steffen Glökler, DTHZ Herzzentrum Zürich

«My brand finally feels like me. Authentic, not forced.»
Karin Muther

Karin Muther, Zürich

«The website feels like the café itself.»
Café Lang

Café Lang, Zürich

«Since working with Alchemy, we're winning tenders we weren't even invited to before.»
RedTeam Partners

Zia B., CEO RedTeam Partners

What we stand for.

Substance

Substance

We never start with colors. Strategy comes first, then design. This creates brands that radiate from within.

Clarity

Clarity

Every decision, every step, every result is transparent. No jargon, no black box.

Results

Results

Fixed price means: we're done when it's good — not when the budget runs out. Clear timeline, no hidden costs.

Impact

Impact

Good branding lasts 10+ years. We invest in foundations that grow — not in trends that fade.

Alpine Excellence Design Seal

Alchemy Zürich holds the Alpine Excellence seal for Design Excellence.

Fixed prices

From CHF 6,500, no hourly billing

10+

Completed projects

100%

Recommendation rate

How we work

Answers to the most common questions about our work.

Every project starts with an initial consultation where we understand your situation. After booking, there's a strategy workshop where we distill the essence of your brand together. Then we implement the visual system while you receive regular insights. At the end, you receive all files, guidelines, and access – and if needed, we continue to support you.

We don't work on the surface, but on substance. Before a single design is created, we distill the strategic essence of your brand in a workshop. The result isn't an interchangeable logo, but a brand system that's authentic and works long-term. Plus: fixed prices, personal support, Swiss quality.

You work with a small, well-coordinated team led by Miriam, founder and creative director. She is your main contact from start to finish. No back-and-forth between account managers and designers. This means faster decisions, fewer misunderstandings, and a cohesive result.

The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.

For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.

Minimum: about 3 weeks. Essential: about 6 weeks. Momentum is an ongoing partnership — you typically see first results after 4-6 weeks, full impact after 3 months. We discuss the exact timeline in the initial consultation.

More questions? Message me on WhatsApp

Let's talk.

Three questions, two minutes — and you'll get a personal video assessment of your brand.

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Impact is not accidental.