Startup Branding

for Switzerland

You have the idea. You have the courage. Now you need a presence that shows it. Professional branding from CHF 7,500 — at fixed prices.

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Why startups need professional branding

Around 50,000 new companies are founded in Switzerland each year (source: FSO). Most start with a Canva logo and a Wix website. That works — until it doesn't.

The moment comes sooner than you think: you're pitching to investors and your deck looks like a school project. You're sending proposals and clients immediately negotiate the price. You're applying for a partnership and the other side Googles you first.

First impressions count: 94% of first impressions are design-based (source: ResearchGate)

Price perception: Professional branding justifies higher prices — from day one

Consistency saves time: A brand system prevents you from starting from zero every time

Building trust: Swiss business culture runs on trust — your presence must signal that

The 5 most common branding mistakes startups make

1. Logo before strategy

A logo without positioning is just a drawing. You first need clarity about who you are and for whom — then comes the design.

2. Doing everything yourself

Canva is a good tool. But it doesn't replace a brand strategy. DIY branding has limits — and most startups hit them sooner than they think.

3. Investing too late

Many wait until they're "earning enough." But the unprofessional branding is exactly what's preventing that. It's a vicious cycle you can only break by investing.

4. Buying cheap

A CHF 50 Fiverr logo isn't branding. It's a placeholder you'll replace in 6 months — and then you've paid twice.

5. Website without strategy

A pretty website that doesn't sell is a waste of money. Every page needs a goal, every text needs a purpose.

What you get from us

Our packages are designed specifically for startups and founders in Switzerland. Fixed prices, personal service, no fluff.

Minimum

Positioning, logo system, brand guidelines

from CHF 7,500

Essential

Minimum + website (5 pages, responsive)

from CHF 14,500

Momentum

Essential + social media, templates, rollout support

from CHF 24,500

All prices are fixed. No hidden costs, no hourly billing.

Our Offers at a Glance

For minimalists

Minimum

The professional starting point for strategic clarity. Strategic and visual foundation including business stationery.

CHF 7’500

Book strategy call Learn more

For the ambitious

Essential

The complete package for established companies. Brand system, social media and website from one source.

CHF 15’000

Book strategy call Learn more

For the high flyers

Momentum

Growth is not accidental. We handle marketing, content and optimization on top of base branding, so you can focus on your business.

On request

Inquire now Learn more

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Common questions about startup branding

Why fixed prices instead of hourly rates?

Fixed prices create clarity for both sides. You know from the start what you're investing – no unpleasant surprises, no endless hourly billing. For us, it means we can focus on quality instead of watching the clock. Win-win.

What's included in the price?

Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.

Is installment payment available?

Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.

What if I need more than what's in the offer?

No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.

Which offer is right for me?

Minimum is ideal for founders and freelancers who need a professional foundation. Essential suits established businesses wanting brand and website from one source. Momentum is the monthly growth partnership for companies that want to systematically generate more revenue. In the initial consultation, we figure out together what fits.

Is Minimum enough to start?

Absolutely. Minimum gives you everything you need for a professional start: strategic clarity, a flexible logo system, color palette, typography, and business cards. With this, you can present yourself confidently and expand later as needed.