Rebranding: When it's

time and what it costs

Your company has changed, but your brand no longer reflects that? A rebrand isn't a cosmetic refresh — it's a strategic repositioning.

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5 signs you need a rebrand

1. Your company has grown, but your brand hasn't

You've added new services, a bigger team, higher quality — but your logo and website still look like they're from the early days. The gap between reality and perception keeps growing.

2. Your target audience has shifted

You want to reach a different or more discerning clientele, but your brand signals something else. Premium clients expect a premium presence.

3. You're constantly explaining what you actually do

When clients, partners, or applicants don't immediately understand what your company stands for, your positioning is unclear — and your branding isn't communicating a clear message.

4. The brand looks outdated

Design trends evolve. What looked modern 10 years ago can feel dated today. When clients subconsciously think "they've fallen behind," you lose trust.

5. Merger, new direction, or new business areas

Structural changes need a brand that evolves with them. Two merged companies need a shared identity. New business areas need clear brand architecture.

What a rebrand includes

A rebrand is more than a new logo. It's a structured process from analysis to rollout:

01 — Analysis & Audit

Where do you stand? How is your brand perceived? What works, what doesn't? Competition, target audience, positioning.

02 — Strategy Workshop

Together we define positioning, brand personality, core messages, and target audiences. The foundation for everything visual.

03 — Design & Brand System

Logo, color world, typography, visual language — a consistent visual system that works across all touchpoints.

04 — Applications & Rollout

Website, stationery, social media, presentations — the new brand is rolled out across all channels.

Our Offers at a Glance

For minimalists

Minimum

The professional starting point for strategic clarity. Strategic and visual foundation including business stationery.

CHF 7’500

Book strategy call Learn more

For the ambitious

Essential

The complete package for established companies. Brand system, social media and website from one source.

CHF 15’000

Book strategy call Learn more

For the high flyers

Momentum

Growth is not accidental. We handle marketing, content and optimization on top of base branding, so you can focus on your business.

On request

Inquire now Learn more

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When a rebrand is not the answer

Honesty matters. Not every problem can be solved with a rebrand:

Revenue problems from a bad product: Branding can improve perception, but it can't save a bad offer.

Boredom instead of strategy: "I just want something new" isn't a good reason. A rebrand needs a strategic trigger.

Too soon after the last branding: Well-executed branding lasts 7 to 15 years. If it's only 2 years old, the problem is likely elsewhere.

Common questions about rebranding

How long does a rebrand take?

Depending on scope, between 6 and 10 weeks. We discuss the exact timeline in the initial consultation.

Will I lose my existing brand recognition?

A good rebrand builds on what works and changes what no longer fits. The goal isn't to throw everything away, but to evolve the brand. Evolution, not revolution — unless the situation calls for a clean break.

When is the best time for a rebrand?

Ideally, plan 2 to 3 months of lead time. Many companies start a rebrand at the turn of the year, before a major trade show, or alongside a strategic realignment. The key: don't rush it — good strategy needs space.

Do we need to change operations during the rebrand?

No. The rebrand runs parallel to your day-to-day business. Your biggest time investment is the strategy workshop (2 to 4 hours) and feedback rounds. We handle the execution.

What happens to our existing materials?

We create a rollout plan: what gets updated immediately (website, business cards), what can remain in transition (vehicle wraps, large print). This avoids unnecessary costs.

Can we communicate the rebrand internally before it goes live?

Yes, and we actually recommend it. Employees are brand ambassadors. When they understand the background and strategy, they carry the new brand outward with conviction.