Minimum
Your brand defined.
The foundation for everything that comes after.
Who you are. For whom. Why you.
For Whom
Founders and freelancers who want to start with clarity — not with compromises.
Starting Point
Your offering is good. Your presence isn't yet. You know both should match.
Result
A strategically founded brand system. Positioning, logo, colours, typography — documented and ready to use.
Was Du im Minimum bekommst.
Real businesses. Real difference.
Handmade design for handmade businesses.
“With the brand identity from Alchemy Zürich I had clients from day one. An explosive start that was only possible because the foundation was solid from the get-go.”
What Changes
Clear Positioning
You can explain in one sentence what makes you different.
Professional Appearance
A logo system that works on business cards, LinkedIn and your website.
Ready to Use
All files in the right formats. Print-ready, digital-ready.
Documented Identity
Brand guidelines that ensure consistency — even when you expand later.
Hi, I'm Miriam.
The Heart Behind Alchemy Zürich.
I work with companies that are ready to lead their brand the way they lead their business. Who understand that impact is not accidental, but the result of clarity, strategy, and a system that works.
A brand is more than a logo. It is a system that gives you direction, makes decisions easier, and ensures everything works together — from the first impression to the finest detail.
I work personally, directly, and with full focus. If you're ready to lead your field, let's talk.
Your Investment
CHF 7'500
Fixed price · No surprises
50% at project start · 50% at handover
Need more? See Essential →
What Our Clients Say
«With the brand identity from Alchemy Zürich I had clients from day one. An explosive start that was only possible because the foundation was solid from the get-go.»
Simon Tanner, Tanner Schadstoffsanierung
«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»
Prof. Dr. Steffen Glökler, Dein Team Zürich
«My brand finally feels like me. Authentic, not forced.»
Karin Muther, Zürich
«The website feels like the café itself.»
Café Lang, Zürich
«Since working with Alchemy, we're winning tenders we weren't even invited to before.»
RedTeam Partners
From the Atelier
Questions about the Minimum Offer
The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.
For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.
Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.
Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.
No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.
Absolutely. Minimum gives you everything you need for a professional start: strategic clarity, a flexible logo system, color palette, typography, and business cards. With this, you can present yourself confidently and expand later as needed.
More questions? Message me on WhatsApp
A Clear Look
at Your Brand.
You'll receive a brief, personal video assessment of your current brand presence, based on what's publicly visible.
Your information will only be used for this assessment.
Let's get started.
Choose your framework and schedule a conversation directly.
Schedule a Call45min · online · non-binding