Minimum
Your brand defined.
The foundation for everything that comes after.
Who you are. For whom. Why you.
For Whom
Founders and freelancers who want to start with clarity — not with compromises.
Starting Point
Your offering is good. Your presence isn't yet. You know both should match.
Result
A strategically founded brand system. Positioning, logo, colours, typography — documented and ready to use.
Das Angebot im Detail
Alles was Du brauchst
Was entsteht
Strategie & Positionierung
Klarheit über Dein Angebot, Deine Zielgruppe und was Dich unterscheidet.
Visuelle Basis
Ein professionelles Erscheinungsbild mit klaren Regeln für konsistente Anwendung.
Sofort einsetzbar
Fertige Materialien für den professionellen Start am Markt.
Fixer Preis
CHF 6'50050% bei Start · 50% bei Übergabe
Wie wir arbeiten
Klarheit schaffen
Im Workshop erarbeiten wir Deine Positionierung. Du weisst danach, wofür Du stehst und wie Du Dich unterscheidest.
Konzept entwickeln
Basierend auf Deiner Positionierung entwickle ich 2–3 Logo-Konzepte und das visuelle System. Du wählst Deine Richtung.
Finalisieren & Übergeben
Feinschliff des gewählten Konzepts, Erstellung aller Dateiformate und Übergabe der vollständigen Brand Guidelines.
Am Ende hast Du
- ✓ Klare Positionierung
- ✓ Visuelle Basis
- ✓ Basisbrandbook
- ✓ Materialien ready
What We've Built
What Changes
Clear Positioning
You can explain in one sentence what makes you different.
Professional Appearance
A logo system that works on business cards, LinkedIn and your website.
Ready to Use
All files in the right formats. Print-ready, digital-ready.
Documented Identity
Brand guidelines that ensure consistency — even when you expand later.
Hi, I'm Miriam.
The Heart Behind Alchemy Zürich.
I work with companies that are ready to lead their brand the way they lead their business. Who understand that impact is not accidental, but the result of clarity, strategy, and a system that works.
A brand is more than a logo. It is a system that gives you direction, makes decisions easier, and ensures everything works together — from the first impression to the finest detail.
I work personally, directly, and with full focus. If you're ready to lead your field, let's talk.
Your Investment
CHF 6'500
Fixed price · No surprises
50% at project start · 50% at handover
Need more? See Essential →
What Our Clients Say
«I didn't have to worry about a thing. Everything just got done.»
Simon Tanner, Tanner Schadstoffsanierung
«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»
Prof. Dr. Steffen Glökler, DTHZ Herzzentrum Zürich
«My brand finally feels like me. Authentic, not forced.»
Karin Muther, Zürich
«The website feels like the café itself.»
Café Lang, Zürich
«Since working with Alchemy, we're winning tenders we weren't even invited to before.»
Zia B., CEO RedTeam Partners
From the Atelier
Positioning for Founders
Brand positioning for founders in Switzerland: Find your differentiation and communicate it so your target audience gets it.
6 minLogoLogo Design: What Makes a Good Logo
Hire a designer or DIY? The most important fundamentals for logo design that looks professional and clearly communicates your brand.
5 minChecklistBranding Checklist: What You Need Before You Start
Everything you should have prepared before investing in design.
5 minQuestions about the Minimum Offer
The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.
For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.
Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.
Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.
No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.
Absolutely. Minimum gives you everything you need for a professional start: strategic clarity, a flexible logo system, color palette, typography, and business cards. With this, you can present yourself confidently and expand later as needed.
More questions? Message me on WhatsApp
A Clear Look
at Your Brand.
You'll receive a brief, personal video assessment of your current brand presence, based on what's publicly visible.
Your information will only be used for this assessment.
Let's get started.
Choose your framework and schedule a conversation directly.
Schedule a Call45min · online · non-binding