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Essential

Everything from one source.

The central framework for brand, presence, and execution.

3 questions · 2 minutes · non-binding

Brand. Website. System.

For Whom

Established SMEs and freelancers who no longer want to leave their presence to chance.

Starting Point

You have a good offering, but your presence doesn't keep up. Website, brand and communication don't fit together.

Result

A consistent brand system with professional website. Positioning, design and execution from one source.

Essentielle Deliverables.

Strategie & Positionierung

Klarheit über Dein Angebot, Deine Zielgruppe und was Dich unterscheidet.

  • Strategieworkshop
  • Marktanalyse
  • Zielgruppendefinition
  • Positionierung
  • Angebot
  • Markenpersönlichkeit
  • Storytelling
  • Messaging & Kommunikation

Komplettes Markensystem

Ein professionelles Erscheinungsbild mit klaren Regeln für konsistente Anwendung.

  • Logo
  • Farben
  • Schriften
  • Bildweltdefinition
  • Individuelle Markenelemente
  • Illustrationen, Icons
  • Layout & Gestaltung
  • Umfangreiches Brandbook

Website

Eine professionelle Website, die Deine Marke sichtbar macht und Anfragen generiert.

  • Website bis zu 5 Seiten
  • Website-Texte
  • SEO-Grundoptimierung
  • Buchungsformular
  • Responsive auf allen Geräten

Sofort einsetzbar

Fertige Materialien für den professionellen Auftritt im Alltag.

  • Visitenkarte, Brief, Couvert
  • Präsentations- und E-Mail-Templates
  • Flyer- und Plakatkonzept
  • Social Media Templates (LinkedIn, IG, FB)
  • Profilbilder & Header
  • Optional: Arbeitskleidung, Verpackung, Fahrzeug
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Real businesses. Real difference.

Handmade design for handmade businesses.

Reisebüro Branding
Dein Team Branding
Vitalunaris Branding
Markenarbeit Logo
Markenarbeit Logo
Markenarbeit Logo
Markenarbeit Logo
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“With the brand identity from Alchemy Zürich I had clients from day one. An explosive start that was only possible because the foundation was solid from the get-go.”

Simon Tanner, Tanner Schadstoffsanierung

Miriam Beck & Violetta – Alchemy ZürichDimitri Surber – Alchemy ZürichVioletta Vazhnichaia – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichVioletta Vazhnichaia – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichVioletta Vazhnichaia – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichVioletta Vazhnichaia – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichVioletta Vazhnichaia – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichMiriam Beck – Alchemy ZürichDimitri Surber – Alchemy ZürichMiriam Beck – Alchemy ZürichMiriam Beck – Alchemy Zürich

Hi, I'm Miriam.

The Heart Behind Alchemy Zürich.

I work with companies that are ready to lead their brand the way they lead their business. Who understand that impact is not accidental, but the result of clarity, strategy, and a system that works.

A brand is more than a logo. It is a system that gives you direction, makes decisions easier, and ensures everything works together — from the first impression to the finest detail.

I work personally, directly, and with full focus. If you're ready to lead your field, let's talk.

Your Investment

CHF 15'000

Fixed price · No surprises
50% at project start · 50% at handover

Need less? See Minimum →

What Our Clients Say

«With the brand identity from Alchemy Zürich I had clients from day one. An explosive start that was only possible because the foundation was solid from the get-go.»
Tanner Schadstoffsanierung

Simon Tanner, Tanner Schadstoffsanierung

«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»
Diagnostisches & Therapeutisches Herzzentrum Zürich

Prof. Dr. Steffen Glökler, Dein Team Zürich

«My brand finally feels like me. Authentic, not forced.»
Karin Muther

Karin Muther, Zürich

«The website feels like the café itself.»
Café Lang

Café Lang, Zürich

«Since working with Alchemy, we're winning tenders we weren't even invited to before.»
RedTeam Partners

RedTeam Partners

Questions about the Essential Offer

The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.

For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.

Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.

Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.

No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.

Because it offers the best value. You get brand AND website from one source – perfectly aligned, without integration chaos. In 6–10 weeks, you're completely market-ready: with brand system, 5-page website, social media kit, and business stationery.

The website includes 5 pages, typically: homepage, about us, services/offer, contact, and one additional page as needed (e.g., portfolio, FAQ, blog overview). All pages are responsive and optimized for conversions.

Yes. The website is built so you can adjust texts and images yourself. You receive an introduction and, if needed, a video guide. For larger changes, we're happy to help.

More questions? Message me on WhatsApp

For Freelancers & SMEs

A Clear Look
at Your Brand.

You'll receive a brief, personal video assessment of your current brand presence, based on what's publicly visible.

I review your current presence: website, social media, public materials
You get an honest assessment of where your brand works and where it doesn't
Personally recorded, no automated responses
Personal
Confidential
Non-binding
Within 48h

Your information will only be used for this assessment.

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