Branding for SMEs:

Brand system and website from one source

Your company is established, but does your brand presence reflect that? A well-thought-out brand system builds trust, attracts the right clients, and makes your team more efficient day to day.

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Why Swiss SMEs need professional branding

Switzerland is a premium market with discerning clients. According to the Federal Statistical Office, there are over 600,000 SMEs in Switzerland, making up 99.7% of all businesses. In this environment, your brand presence determines whether a prospect reaches out or moves on.

The most common problems we see with Swiss SMEs:

You've grown, but your brand hasn't kept up

The company has evolved — new services, a bigger team, higher quality — but the logo and website still look like they're from the early days.

No consistent system

Business cards look different from the website, the LinkedIn page looks different from the proposal header. Every touchpoint was solved in isolation.

The wrong clients are coming

Price negotiations, mismatched inquiries, clients who don't fit your direction. An unclear brand presence attracts unclear requests.

Too much time spent on materials

Every presentation, every social media post, every ad is designed from scratch. Without templates and guidelines, everything takes longer.

What a professional brand system changes

Clear Positioning

Your company is understood at first glance. Clients know what you stand for and why they're in the right place.

Consistent Presence

Website, business cards, presentations, social media — everything follows the same logic. No more patching things together.

Better-Fit Inquiries

A clear presence pre-filters for you. Those who reach out are a better match — fewer price negotiations, higher close rates.

Time Savings in Daily Work

With templates, guidelines, and a well-designed system, your team produces materials faster and more consistently.

Our Offers at a Glance

Minimum

You do great work, but your appearance tells a different story. Your next client will google you before they call. We make sure they like what they find.

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Clarity on your positioning

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A logo people remember

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Visual foundation that holds together

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Business stationery that makes an impression

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Documented rules for consistency

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Essential

Everything from one source. Strategy, brand system and website, so your appearance finally matches the quality of your work.

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Positioning that makes every decision easier

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A brand system that works across all channels

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Website that builds trust and wins clients

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Social media presence from day one

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Everything ready, from letterhead to email signature

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Fully documented for your team

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Momentum

Growth is not accidental. We handle marketing, content and optimization so you can focus on your business.

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What Our Clients Say

«I didn't have to worry about a thing. Everything just got done.»

Simon Tanner, Tanner Schadstoffsanierung

«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»

Prof. Dr. Steffen Glökler, DTHZ Herzzentrum Zürich

«My brand finally feels like me. Authentic, not forced.»

Karin Muther, Zürich

«The website feels like the café itself.»

Café Lang, Zürich

«Since working with Alchemy, we're winning tenders we weren't even invited to before.»

Zia B., CEO RedTeam Partners

Common questions about branding for SMEs

What exactly is the "Strategy Workshop"?

The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.

Do I need to be on-site for the workshop?

For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.

What's included in the price?

Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.

Is installment payment available?

Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.

What if I need more than what's in the offer?

No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.

Why is Essential your best-seller?

Because it offers the best value. You get brand AND website from one source – perfectly aligned, without integration chaos. In 6–10 weeks, you're completely market-ready: with brand system, 5-page website, social media kit, and business stationery.

Ready for a brand presence that fits?

Free Brand Check

I'll review your current brand presence and give you an honest assessment — personal, via video, within 48h.

Personal video assessment of your presence

Honest, concrete, no sales pitch

In your inbox within 48h

Personal

Confidential

Non-binding

Within 48h

Your information will only be used for this assessment.