Branding for
Founders & Freelancers
You have a great offer, but your brand presence isn't keeping up? Professional branding gives you the clarity and impact your work deserves. At fixed prices.
When do I need professional branding?
Not every founder needs a full brand system right away. But there are clear signs that it's time:
1. You keep explaining what you actually do
2. You're patching your brand together yourself
3. Your offer is better than your presence
4. You're getting inquiries, but not the right ones
5. You want to command higher prices
If two or more of these resonate with you, now is a good time. Not because it has to be perfect, but because a solid foundation makes everything that follows easier.
What founders actually need
No 50-page brand book, no 20 logo variations. To start, you need a focused foundation:
Clear Positioning
Flexible Logo System
Color Palette & Typography
Brand Guidelines
Our Offers at a Glance
For minimalists
Minimum
The professional starting point for strategic clarity. Strategic and visual foundation including business stationery.
CHF 7’500
For the ambitious
Essential
The complete package for established companies. Brand system, social media and website from one source.
CHF 15’000
For the high flyers
Momentum
Growth is not accidental. We handle marketing, content and optimization on top of base branding, so you can focus on your business.
On request
DIY branding vs. professional brand work
Criterion
Investment
Strategy
Time required
Impact
Scalability
Consistency
Canva & Co.
CHF 0 – 500
Gut feeling
Weeks of tinkering
Interchangeable
Limited
Difficult
Alchemy Minimum
CHF 7,500 (fixed price)
Structured workshop
Fixed price, then done
Professional & unique
Upgradeable to Essential
Guaranteed (guidelines)
DIY branding works for the very first test. But as soon as you're winning clients, convincing partners, or commanding higher prices, professional brand work makes the difference.
What Our Clients Say
«With the brand identity from Alchemy Zürich I had clients from day one. An explosive start that was only possible because the foundation was solid from the get-go.»
Simon Tanner, Tanner Schadstoffsanierung
«Since Alchemy Zürich has been helping us with our growth strategy, we have to make sure we can keep up and take care of all our patients.»
Prof. Dr. Steffen Glökler, Dein Team Zürich
«My brand finally feels like me. Authentic, not forced.»
Karin Muther, Zürich
«The website feels like the café itself.»
Café Lang, Zürich
«Since working with Alchemy, we're winning tenders we weren't even invited to before.»
RedTeam Partners
Common questions about branding for founders
The workshop is the heart of our work. In 2-4 hours (depending on the offer), we work together on your positioning, target audience, brand personality, and core messages. The result is a strategic foundation on which everything visual is built. No guesswork, clarity from the start.
For Minimum and Essential, the workshop always takes place remotely via video call. This works excellently and saves time. For Momentum, onboarding also takes place remotely but can be held in person in Zurich if preferred.
Everything listed in the offer, including strategy workshop, concept, design, implementation, and handover. No hidden costs for revisions (within defined scope), no extra fees for file formats. What you see is what you get.
Yes. For all offers, a 50% deposit is due at project start, the remaining 50% at handover. For Momentum, we can also arrange monthly installments.
No problem. Additional services can be added anytime through Alchemy Labs at transparent rates we discuss beforehand. Or we look together at whether a larger offer fits better.
Absolutely. Minimum gives you everything you need for a professional start: strategic clarity, a flexible logo system, color palette, typography, and business cards. With this, you can present yourself confidently and expand later as needed.
More questions? Message me on WhatsApp
From the Atelier
Free Brand Check
I'll review your current brand presence and give you honest feedback — personal, via video, within 48h.
Your information will only be used for this assessment.