Atelier / Series

Build a brand from scratch

Step by step brand building: positioning, logo, colours, typography, imagery and brand guidelines.

Part 1 What Is a Brand, Really? What is a brand? More than a logo or corporate design. Why branding starts with attitude and how to lay the right foundation for your business.
Part 2 Positioning for Founders Brand positioning for founders in Switzerland: Find your differentiation and communicate it so your target audience gets it.
Part 3 Naming: How to Find a Business Name That Sticks Finding a business name when starting a company in Switzerland: The complete naming guide.
Part 4 Logo Design: What Makes a Good Logo Hire a designer or DIY? The most important fundamentals for logo design that looks professional and clearly communicates your brand.
Part 5 Colors and Their Impact in Branding Color psychology in branding: Which colors create which effect and how to put together the right color palette.
Part 6 Creating Brand Guidelines: Your Rulebook Create brand guidelines that simplify your brand management and keep your team working consistently.
Part 7 Your Website as a Brand Experience Building a website with brand strategy: Why good branding on your website is more than pretty design.
Part 8 Managing Your Brand Day to Day: Consistency Without the Hassle Brand management in daily operations: Practical tips for consistent corporate design and brand leadership.