The Atelier
Your next move.
Building something new? Or preparing for a handover? Both start with the brand.
I · 8 Parts
Build
Your brand from the ground up. From positioning to logo and colours to a complete brand system.
For you if you
→ Are starting a business or want to upgrade
→ Want to finally set up your brand professionally
→ Are growing from freelancer to company
II · 7 Parts
Exit Value
Your brand is your greatest asset. How branding maximises your SME's sale price.
For you if you
→ Want to hand over your business in 1-5 years
→ Want to maximise the sale price
→ Want to know what buyers actually look for
Your Problem
You feel something is off.
Why You Keep Attracting the Wrong Clients
5 min Brand Audit: How to Analyse Your Brand Systematically
7 min
Branding as Investment: Why the RAV Co-Finances It
5 min Can't Charge Your Prices? It's Not a Pricing Problem.
5 min Your Competition Looks Better Than You
4 min Ditching the Startup Look: When It Is Time for Professional Branding
6 min DIY Branding: Where Canva Ends and Strategy Begins
5 min Embarrassed by Your Logo? Here's What to Do
4 min Rebranding Fear: What If Clients Don't Recognize Me Anymore?
5 min Self-Employment via the RAV: Your Path in Switzerland
7 min Too Many Ideas, No Brand: How to Find Focus
5 min Your Website Isn't Generating Leads? It's Not the Traffic.
6 min Rebranding: 7 Signs It Is Time
6 min Your Brand Isn't Working? Here's Why.
5 minBefore You Spend
Read this first.
Brand or Marketing First? The Right Order
5 min Branding Briefing Template and Example: How to Write an Agency Brief That Works
7 min Branding Checklist: What You Need Before You Start
5 min Branding or Website First? The Right Order for Founders and SMEs
5 min Canva or Branding Agency? What Actually Pays Off for Your SME
5 min Corporate Identity vs. Corporate Design: The Difference Explained Simply
6 min Defining Your Target Audience: How to Find Your People
6 min Developing Brand Values That Actually Mean Something
5 min Developing a Brand Voice: How to Make Your Brand Sound Authentic
6 min
Developing Visual Language: Photos That Look Like You
6 min What a Digital Branding Agency Actually Does (And Whether You Need One)
8 min Commissioning a Logo in Switzerland: What You Get and What It Costs
7 min The Perfect Briefing for Designers
6 min Typography for Brands: More Than Just Fonts
5 min Commissioning a Website as an SME: What You Need to Know Before Spending Money
8 min What Branding Really Costs: An Honest Overview
7 minSwiss Market
Branding in Switzerland has its own rules.
Bilingual Positioning: DE/EN for the Swiss Market
5 min Finding a Branding Agency in Zurich: What Actually Matters
7 min Branding in Switzerland: What's Different Here
6 min Building Trust in the Swiss Market: The Unwritten Rules
6 min Choosing a Branding Agency: What Matters in Switzerland
7 min Developing Corporate Identity in Zurich: More Than Logo and Colours
8 min SME Branding in Switzerland: Between Modesty and Visibility
5 min Swiss Quality in Branding: Why Go Local?
4 min