The Atelier

Your next move.

Building something new? Or preparing for a handover? Both start with the brand.

I · 8 Parts

Build

Your brand from the ground up. From positioning to logo and colours to a complete brand system.

For you if you

→ Are starting a business or want to upgrade

→ Want to finally set up your brand professionally

→ Are growing from freelancer to company

II · 7 Parts

Exit Value

Your brand is your greatest asset. How branding maximises your SME's sale price.

For you if you

→ Want to hand over your business in 1-5 years

→ Want to maximise the sale price

→ Want to know what buyers actually look for

Your Problem

Target Audience

Why You Keep Attracting the Wrong Clients

Attracting the wrong clients? It usually comes down to unclear positioning.

9 min

Analysis

Brand Audit: How to Analyse Your Brand Systematically

Brand audit checklist: analyse your brand systematically with 15 questions on strategy, design, and digital presence. Includes scoring and next steps.

8 min

Branding

Branding as Investment: Why the RAV Co-Finances It

Branding as an investment: Why professional branding is not a luxury, what it costs.

7 min

Pricing

Can't Charge Your Prices? It's Not a Pricing Problem.

Not being able to charge your prices is rarely a pricing problem.

7 min

Competition

Your Competition Looks Better Than You

The competition looks more professional? Why design alone is not enough.

8 min

Startup

Ditching the Startup Look: When It Is Time for Professional Branding

When the leap to professional corporate design is due.

8 min

DIY

DIY Branding: Where Canva Ends and Strategy Begins

Creating a logo with Canva has limits. Where DIY tools stop and why strategy matters.

6 min

Logo

Embarrassed by Your Logo? Here's What to Do

Embarrassed by your logo? When a rebrand or new logo makes sense.

7 min

Rebranding

Rebranding Fear: What If Clients Don't Recognize Me Anymore?

Rebranding fear is normal. How to plan a rebrand that preserves trust.

9 min

RAV

Self-Employment via RAV Switzerland: the 2026 guide

How starting a business while receiving Swiss unemployment benefits actually works in 2026. Eligibility, timelines, what most founders get wrong. Step-by-step.

8 min

Focus

Too Many Ideas, No Brand: How to Find Focus

Too many ideas and no clear brand? How to find the focus you need.

6 min

Website

Your Website Isn't Generating Leads? It's Not the Traffic.

Website not generating leads? It's often not a traffic problem.

8 min

Rebranding

Rebranding: 7 Signs It Is Time

When is a rebrand actually necessary? 7 clear signs your brand no longer fits your business, with a checklist and concrete recommendations.

6 min

Diagnosis

Your Brand Isn't Working? Here's Why.

Your brand isn't working? The most common reasons why branding falls flat.

8 min

Before You Spend

Strategy

Brand or Marketing First? The Right Order

Why the order matters and how to avoid spending money in the wrong direction.

9 min

Briefing

Branding Briefing Template and Example: How to Write an Agency Brief That Works

Free briefing template for branding, design, and agency briefs. With a sample, filled-in example, and checklist -- so your agency understands exactly what you need.

11 min

Checklist

Branding Checklist: What You Need Before You Start

Everything you should have prepared before investing in design.

8 min

Website

Branding or Website First? The Right Order for Founders and SMEs

Branding or website first? Why the order matters, what happens when you build a website without a brand foundation, and how to combine both smartly.

6 min

Canva

Canva or Branding Agency? What Actually Pays Off for Your SME

Canva vs. branding agency: an honest comparison for Swiss SMEs. What Canva can do, where it falls short, and when professional branding makes financial sense.

5 min

Corporate Design

Corporate Identity vs. Corporate Design: The Difference Explained Simply

Corporate Identity vs. Corporate Design -- two terms that are constantly confused. What the difference is, why it matters, and what you actually need for your business.

6 min

Target Audience

Defining Your Target Audience: How to Find Your People

Define your target audience the right way. Learn how to identify your ideal clients and create an audience analysis that actually works.

10 min

Values

Developing Brand Values That Actually Mean Something

Develop brand values that truly reflect your business. No more generic platitudes — here is how to find values with substance.

10 min

Language

Developing a Brand Voice: How to Make Your Brand Sound Authentic

How to develop your brand voice across 4 dimensions. With a workshop method, before-and-after examples, and a template for Swiss SMEs.

7 min

Visual Language

Developing Visual Language: Photos That Look Like You

Develop a visual language for your brand: authentic visual style that is instantly recognizable.

7 min

Agency

What a Digital Branding Agency Actually Does (And Whether You Need One)

Digital branding agency, brand design agency, branding studio: what these terms actually mean, how they differ, and how to tell if you need one for your business.

8 min

Logo

Commissioning a Logo in Switzerland: What You Get and What It Costs

Commissioning a logo in Switzerland: Fiverr, freelancer, or agency? Realistic prices in CHF, what each budget level delivers, and what to watch for.

6 min

Briefing

The Perfect Briefing for Designers

What needs to be in it so designers can deliver what you envision.

8 min

Typography

Typography for Brands: More Than Just Fonts

Typography in branding: Why fonts are more than decoration and how to find the right typography for your brand.

6 min

Website

Commissioning a Website as an SME: What You Need to Know Before Spending Money

Having a website built in Switzerland as an SME: template or custom, which CMS, realistic costs in CHF, and why the brand must come before the website.

7 min

Costs

What Branding Really Costs: An Honest Overview

An honest overview of branding prices and what to watch for in budget planning.

9 min

Swiss Market

Language

Bilingual Positioning: DE/EN for the Swiss Market

How to position yourself in German and English without diluting your brand.

7 min

Agency

Finding a Branding Agency in Zurich: What Actually Matters

What to look for in a branding agency in Zurich -- from pricing and process to the local nuances that most guides ignore.

8 min

Switzerland

Branding in Switzerland: What's Different Here

Branding in Switzerland follows its own rules.

8 min

Trust

Building Trust in the Swiss Market: The Unwritten Rules

The unwritten rules of Swiss business culture that you need to know.

7 min

Agency

Choosing a Branding Agency: What Matters in Switzerland

Key criteria, questions, and red flags when searching for an agency.

9 min

Corporate Identity

Developing Corporate Identity in Zurich: More Than Logo and Colours

Corporate identity agency Zurich: why CI is more than corporate design, what CI development costs in Zurich, and how to find the right agency.

7 min

SME

SME Branding in Switzerland: Between Modesty and Visibility

How to become visible as a small business without violating Swiss modesty culture.

9 min

Quality

Swiss Quality in Branding: Why Go Local?

Why it pays to hire a local agency and what you can expect.

7 min

Taxes

Tax Deductions for Branding in Switzerland: What Self-Employed People Need to Know

How to deduct branding costs on your Swiss taxes: what counts as a business expense, how to declare marketing and brand investments correctly, and where you save.

5 min

No idea where you stand?

2 minutes. Honest feedback.

Free Brand Check